Tony Rose founded Drop In Media in 2005 as a side project while working as a Senior Software Engineer and global MMS Product Manager for Danger (OEM of Sidekick devices). Along with Konstantine Gredeskoul, original CTO, the two defined the messaging platform architecture and hired software engineers: Dr. Alex Nikiforov and Dr. Vyacheslav Soldatov to lead the platform development.

In 2008 Drop In Media was enlisted as technology provider for a content provider of Boost Mobile. Drop In developed Premium MMS and SMS campaigns which became the #1 and #2 top selling content services for Boost. In November 2009, Brian Patterson joined Drop In Media to lead the company’s next generation alerts portal strategy. In June 2010 Drop In launched the Cricket Alerts portal which became the #1 non-music content category within 3 months. Thus the alerts portal concept was proven and has been replicated.

In 2002 Tony engineered the first ever cross-carrier-SMS campaign in America, as the software engineer at Mobile 365/MobileWay. On November 3, 2010 Drop In established the first ever cross-carrier-MMS program in the US with T-Mobile as the final MMS partner.